The Art of Online Business
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The Art of Online Business
Welcome to The Art of Online Business podcast, your go-to source for practical tips and strategies to boost profits and impact in your online business, WITHOUT the hustle.Join fellow online course creators and coaches as we dive into things like • sales and marketing optimization, • and sy...
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Your Ads Aren't the Problem. Your Webinar Is.
Getting cheap webinar leads but not enough sales? You're probably fixing the wrong thing.
I walk you through the nu...
5x ROAS Running Facebook Ads to Webinars? Here's Exactly How With Valerie Del Grosso
If you're getting clicks but not the sales you expected, your offer might not be the issue. I talk with Valerie Del Grosso about how she kept going af...
Your Offer Has to Earn Ads Before You Run Them
If your Facebook and Instagram ads are getting clicks but no sales, your offer may not be ready for ads yet.
I exp...
You Can't Add Ads to a Funnel You're Still Figuring Out
If you've been thinking about running Facebook and Instagram ads but your funnel still isn't converting consistently, this episode could save you a lo...
The Ad Funnel Justin Moore Built After a Blowing $100K on Facebook and Instagram Ads.
If you’ve ever wondered whether ads can sell a book, Justin Moore’s funnel will get your attention fast.
I talk wit...
Free Lead Magnet or Paid? The Question You're Actually Asking Is Wrong.
If you're stuck wondering whether you should use a free lead magnet or a paid offer, you might be asking the wrong question.
Your Ads Manager Got Locked Out of Facebook. Now What?
Have you ever realized that if your ads manager disappeared tomorrow, you wouldn't even know how to pause your own ads?
Fix This Email Mistake Before You Spend More on Ads With Allea Grummert
If you’re spending money on Facebook and Instagram ads but your email list still isn’t turning into enough sales, this episode will help you figure ou...
You Got Leads But No Sales. Here's What's Actually Broken.
If your ads are bringing in leads but you still can’t tell if those leads are turning into sales, this episode is for you.
...
The Ad Account Audit You Should Do Before You Hire an Ads Manager
If you’re running Facebook and Instagram ads but still guessing where your sales are coming from, this is going to help a lot.
Why Facebook Ads Matter More Than Social Media for Your Online Course featuring Sarah Noked
If you feel like your business only grows when you show up, you’re going to love this one.
I sit down with Sarah Nok...
The Kind of Course Creator Facebook & Instagram Ads Actually Work For
If your ad results keep changing and you can’t tell why, this will help.
I walk through the difference between a course cr...
You Want to Help More People… But Your Calendar Won’t Let You
If you’re working all day and your business still isn’t growing the way it should, this is likely the reason.
I sha...
Troubleshooting a Facebook Ads Quiz Funnel with Danielle Klemm
If your list is growing but your course still isn’t selling, you’re not crazy—something’s off in your funnel.
I sit...
Meta Took Away Your Ad Placement Controls — Here's What to Do Now
Meta just quietly removed your ability to choose which ad graphic shows up in which placement — and if you're still running ads the old way, the algor...
Prepare to do THIS with Facebook & Instagram Ads Before Life Happens
What if your ads could keep bringing in sales while you step away and actually live your life?
I talk through how I’m he...
Inside Michelle Knight’s $27 Funnel That Hit 2.5x ROAS on Facebook & Instagram Ads
Ever wish you could peek inside a real $27 funnel while it’s working, wobbling, and getting rebuilt in real time? Michelle Knight is back, and we get...
Why Smart Course Creators Treat Facebook & Instagram Ads Like a Lab
What if the reason your ads aren’t working… is because you’re treating them like a gamble instead of a lab?
I walk you th...
Lead Costs Rising on Your Facebook & Instagram Ads? Do THIS Before Touching Targeting
Lead costs on your Facebook and Instagram ads starting to creep up?
I share a real troubleshooting session I had wit...
When $300/Month on Facebook & Instagram Ads DOESN’T Make Sense
Spending just $300 a month on ads feels safe, but it can actually hide bigger problems in your business.
I explain when l...
Your Ads Are Whispering Money Secrets… Are You Listening?
Your ads are literally telling you how to make more money — most course creators just ignore the clues.
I share how...
Why the Best‑Performing Facebook & Instagram Ads Aren’t the Most Polished
Some of the ads that make the most money don’t look impressive at all — and I explain why that is actually a good thing.
...
The Questions I Ask Before We Ever Spend Another Dollar on Facebook & Instagram Ads
Thinking about spending more on ads? Hold up — I share the exact questions I ask before anyone increases their Facebook and Instagram Ad budget.
Meta Andromeda - A Simple, Effective Ad Setup for Online Course Creators
If you’ve heard about the Meta Andromeda update and felt confused—or worse, saw your ad performance drop—this episode is for you.
...
How Jacques Hopkins Built a Profitable SLO Funnel with Facebook & Instagram Ads
Ever wondered what a real profitable SLO funnel actually looks like behind the scenes? Jacques Hopkins is back on the show, and this time we’re gettin...
This ONE Tweak Increased my Friend’s Course Sales with Facebook & Instagram Ads
A friend of mine is running Facebook and Instagram ads to his course and asks why sales feel harder than they should. When I look at his sales page, I...
Will changing Facebook and Instagram ad copy erase my social proof?
Ever wonder if you can tweak the copy on a Facebook or Instagram ad without killing all the likes and comments?
A c...
Are Your Facebook & Instagram ads In Learning Limited? Do This First!
Seeing “Learning Limited” on your Facebook or Instagram ads can feel scary, but it’s usually not the problem people think it is.
...
Tarzan Kay’s Shockingly Simple List-Building Strategy (And Why Meta Ads Made It Work)
Tarzan is a copywriter and newsletter creator known for her story-driven emails and consent-based approach to selling. She spent years dismantling a s...
How to Know If It’s Time to Scale (or Pause) Your Workshop Ads
Ever look at your workshop ads and wonder, “Should I scale this or shut it off before I waste more money?”
I walk th...
Should You Still Use ManyChat for Ads in 2026? My Honest Take.
I get this question a lot, especially with all the changes coming into 2026: should you still be running ads to ManyChat, or is it time to move on?
Should You Run Ads for Your Course Launch? A $66,907 Case Study
Megan Yelaney is a business strategist who’s helped over 1,000 coaches grow their brands by getting crystal clear on what makes them actually differen...
Do You Really Need Separate Warm and Cold Meta Ad Audiences?
Running Meta ads can get confusing fast, especially when you hear people say you should combine all your targeting together. After managing ads for ye...
Broad vs. Detailed Targeting Facebook ads in 2026. Which One Actually Works?
If you’re confused about whether broad or detailed targeting is the smarter move for Facebook and Instagram ads in 2026, I break down what’s actually...
What to do When Your Facebook & Instagram Ads Stop Working.
When an ad suddenly stops working, the last thing you want to do is panic and shut everything down.
I share with yo...
The New 2026 Simple Ads Setup That Works Well With Meta Andromeda Update
The Meta Andromeda update has shaken up ad performance for a lot of online course creators but it doesn’t have to ruin your results.
Is Your Online Course Business Actually Ready for Facebook & Instagram Ads?
A lot of course creators rush into Facebook and Instagram ads before their business is actually ready, and that’s the fastest way to burn through your...
Does Open Targeting Really Work for Online Course Creators?
A lot of course creators are being told to just “go broad” with Facebook and Instagram ads right now… but that advice could easily waste your budget i...
My Second-Highest ROI Activity This Year (and It’s Not What You Think) Featuring Linda Sidhu
I never expected a mastermind to become my second-highest ROI move of the year, but The Mixer Mind did exactly that. Over two years inside Linda Sadhu...
How To Do Detailed Targeting on Facebook Ads (Online Course Creator Edition)
Most course creators get excited about detailed targeting, but that’s where they end up wasting the most money.
I bre...