Ad Age Marketer's Brief
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Ad Age Marketer's Brief
Marketer's Brief helps marketers stay ahead of what's changing—and decide how to respond. Each episode focuses on the ideas, shifts and strategic tensions shaping marketing right now, from how leaders are thinking about growth, platforms and culture to how they're making trade-offs in real time. Co...
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Meet the Calvin Klein CMO using 'entertainment mentality' to turn culturally resonant campaigns into sales gains
As brands try to make their campaign dollars stretch farther, they're looking to culturally resonant marketing that creates engagement—comments, likes...
Lessons from America's Hottest Brands
What does it take to be one of America's Hottest Brands? We comb through our annual list of 20 brands having a moment to discern marketing lessons app...
The key to making sports partnerships pay off, with PepsiCo's Jonnie Cahill
Too often, brand sponsorships stop at awareness when they could offer consumers something more. Jonnie Cahill, chief marketing officer of PepsiCo Inte...
Why data, not AI, is driving local travel marketing decisions, with Vrbo's VP of marketing
As marketers reach for AI to explain every new capability, it's easy to overstate its role. Helen Melluish, VP of marketing at Expedia-owned Vrbo, say...
Why retailers should sell experiences, not products, with Macy's CMO
Shoppers don't remember what they bought—they remember the experience around it. Macy's Executive VP and Chief Marketing Officer Sharon Otterman expla...
What brands are missing in sports sponsorship, with Just Women's Sports Founder
Haley Rosen of Just Women's Sports breaks down why the biggest opportunities in women's sports may lie beyond the games themselves. The founder and CE...
From instinct to evidence: Solving marketing's growth paradox
The volume of creative content has never been higher, and the pressure to prove every piece of it works has never been greater. In this sponsored epis...
CMOs on CMOs: Hippo and Solo Stove on AI and grassroots marketing tactics
Watch this episode and see additional resources for marketers at AdAge.com/cmo.
In the first episode of the Ad Age CMOs on CMOs series, Andrea C...
How the Cadillac F1 team is racing to define its brand and fan strategy
Formula 1's newest team is building more than a racing operation as it prepares for Silverstone—it's building a high-speed media company designed to k...
Evolving a media network to meet growing advertiser demands with Marriott's Chris Norton
Marriott Media Network's Chris Norton discusses how the hotelier is differentiating itself in the crowded field of retail media networks, including th...
How agentic AI is reinventing brand customer experience, with Adobe's CMO
Customer experience is changing rapidly in the era of AI, in large part thanks to agentic tools from tech providers like Adobe. Lara Balazs, chief mar...
Why Cannes awards and creativity still matter for CMOs, with Unilever's top marketer
Unilever CMO Leandro Barreto unpacks how he gets the most out of Cannes Lions International Festival of Creativity every year and why awards and creat...
Capitalizing on the women's sports boom with NWSL CMO Rachel Epstein
Rachel Epstein, the newly named chief marketing officer of the National Women's Soccer League, discusses her strategy to make the most of booming inte...
Using brand partnerships to market to younger audiences with Netflix VP of global marketing
Netflix VP of global brand marketing and partnerships Magno Herran discusses how the streamer is using brand partnerships and sponsorships to grow its...
How to go from product-first to culture-led marketing, with Samsonite's VP of marketing
For heritage brands trying to stay relevant with younger consumers, Samsonite's playbook offers a useful case study. On this episode, David Oksman, VP...
Creating value marketing that stands out, with Domino's CMO
As pizza's value wars intensify, Domino's is rethinking how to deliver value without blending in. CMO Kate Trumbull discusses the brand's focus on con...
From impressions to impact: rethinking advertising at scale
The future of advertising is audience-first, and Warner Bros. Discovery is leading the shift. In this sponsored episode of the Marketer's Brief podcas...
How to maintain loyalty when consumer needs change with Unilever's Axe leader
Head of Axe U.S. Dolores Assalini talks about how the Unilever-owned body spray brand is growing up with its customers through new products designed t...
How David's Bridal applied the power of AI to wedding planning and dress shopping
Lisa Horton, chief creative and communications officer at David's Bridal, talks about how the bridal retailer has leaned into AI—from proprietary LLMs...
Why Suave is leaning into comedy and social content to drive Gen Z growth
Evermark CMO Rachel Behm unpacks how a recent social-first campaign for Suave is winning new Gen Z customers craving entertainment, including episodic...
Turning brand youth into a strength in a luxury category dominated by legacy players, with the CMO of Genesis Motor America.
Genesis CMO Amy Marentic describes how the auto brand took a blank canvas approach to raise awareness in a segment dominated by older brands like BMW...
Refreshing a heritage brand for the AI era with Consumer Reports CMO
Consumer Reports CMO Khalid El Khatib explains how the independent nonprofit brand's 90-year history of testing products is creating trust amid AI slo...
How LinkedIn is preparing for the future of work and AI disruption, with CMO Jessica Jensen
Chief Marketing Officer Jessica Jensen is positioning the platform as a "port in the storm" for job seekers navigating a tough market. She discusses h...
Inside SkyPop's playbook for marketing protein soda to everyday consumers
SkyPop CMO Dave Cohen discusses the protein boom on the beverage aisle, and how the brand uses TikTok and audio sampling in their marketing gameplan....
Inside Crunch Fitness' challenger-brand playbook in the GLP-1-era, with CMO Chad Waetzig
Crunch Fitness CMO Chad Waetzig talks about the brand's recent New Year's campaign "Feel More" and how Crunch is promoting itself as a social destinat...
How AI is reshaping TV advertising, with MNTN's Mark Douglas
TV advertising is increasingly leaning on AI as a prominent tool. Viewers saw this during the Super Bowl with some brands making entirely AI-generated...
How brands can revitalize stale marketing, with Columbia Sportswear's Matt Sutton
For the past several years, Columbia Sportswear's marketing was indistinguishable from the rest of the category. It wasn't until August last year that...
Inside Gatorade's high-stakes brand reinvention
Gatorade has been a top sports drink for more than six decades, with a spot in Super Bowl history as people bet on the color poured on the winning hea...
How American brands can win European audiences on TikTok
Matt Hocken, head of creative at London-based agency mongoose, discusses the subtle difference between American and British consumers and what the spo...
Reinventing heritage products to appeal to Gen Z with New Balance CMO
New Balance Global Brand President and CMO Chris Davis talks about how fashion partnerships with Sezane and Miu Miu and sports partnerships with the A...
Why retail media's next era is about relevance, not reach
Retail media is moving beyond scale, and Roundel wants marketers to rethink what performance really means. In this sponsored episode of Marketer's Bri...
Why retail media's next era is about relevance, not reach
Retail media is moving beyond scale, and Roundel wants marketers to rethink what performance really means. In this sponsored episode of Marketer's Bri...
How CMOs can maintain relevance, with Chime's Vineet Mehra
In December, Vineet Mehra formally added growth officer to his chief marketer remit. He's spent much time thinking about how CMOs can maintain relevan...
How Outlaw is using marketing and price to disrupt legacy beer brands
Clear consumer targeting and aggressive pricing are helping Outlaw carve out space in a troubled category
Life360 CMO on building brand trust through bold creative
Mike Zeman talks about how marketing is fueling the brand's evolution into a "family super app"
Evidence-based marketing—why reach matters more than loyalty, with Byron Sharp
Byron Sharp, author of "How Brands Grow," and director of the Ehrenberg-Bass Institute of Marketing Science, espouses an approach that flies in the fa...
Creating better client-agency relationships
Former Mediahub CEO John Moore and former BMW CMO Trudy Hardy on how clients and agencies can work better together, including why CMOs should take som...
From insight to impact: How Octagon helps brands win in the sports and entertainment economy
In today's fragmented sports and entertainment economy, brands face unprecedented competition for cultural relevance and authentic fan connection. In...
How to do travel marketing that stands out with Tourism Australia CMO
Susan Coghill, who has been overseeing Australia's tourism marketing since 2019, on how the Come and Say G'day campaign localizes is marketing for the...
CMOs, social media and why AI isn't everything with VaynerX's Avery Akkineni
Avery Akkineni, VaynerX's chief marketing officer, has tips for CMOs riding the social media lightning, and she tells us why VaynerMedia has not follo...