This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose
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This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose
Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants fro...
Seneste episoder
545 episoder
Doing the Job Is No Longer Enough (543)
This week, the boys explore the rapidly changing relationship between companies, creators and employees.
First, Eventual, a new media company bu...
Jimothy Escaped. So Did OpenAI. (542)
Jimothy the raccoon escaped, and apparently OpenAI's models did too.
Joe and Robert begin with OpenAI's cybersecurity testing disaster, where it...
OpenAI Eyes Apple Revenues (541)
Joe and Robert unpack IBM's rough AI reality, where enterprise spending may be shifting toward infrastructure and away from traditional software.
The AI Trust Economy Is Here. Nobody Is Ready. (540)
Sign up for Robert Rose's exclusive July event here. https://www.seventhbear.com/bearing-table-july/
This week, Joe and Robert dig into what hap...
Is Tomorrow's Marketing for Humans or Bots (539)?
This week on This Old Marketing, Joe and Robert dig into a very strange new reality for marketers: the next audience may not be human.
First, An...
Google Wants the Tools. Meta Wants Your Face. Walmart Wants the Ads. (538)
In this episode, the boys cut in with two breaking stories.
First, Walmart buys Vibe.co, a connected TV advertising platform, in a move that cou...
Anthropic: Theater or AI Rented Land? + Fox's Big Distribution Play (537)
This week, Joe and Robert lead with Anthropic's safety warning and what it means for marketers building AI-driven systems. Joe sees a real challenge a...
AI Is Coming for the Payroll Line (536)
We lead with the possible IPOs from OpenAI, Anthropic and SpaceX, and the much bigger question behind them: where is all that money supposed to come f...
The Media Reckoning Is Here (535)
This week, Joe and Robert dig into the media reckoning hitting some of the biggest names in digital publishing. Vice, BuzzFeed, Vox, and others once r...
Meta Creates Toll Road, LinkedIn Fakes Getting Rid of AI Slop (534)
This week, the boys open with Meta's new subscription plans for Facebook, Instagram, WhatsApp and Meta AI. The features are mostly small upgrades, but...
The Click Is Dead (533)
This week, Joe and Robert start with Google's massive AI search shift and the uncomfortable reality for marketers, publishers and creators: the click...
OpenAI: Are New Moves Desperation or Innovation? (532)
This week on This Old Marketing, Joe and Robert break down OpenAI's latest move: launching a full-blown AI consultancy for enterprise companies.
...
Is ChatGPT Turning Into Yahoo! or Netscape? (531)
In this episode of This Old Marketing, Joe and Robert dig into OpenAI's very rough week. From missed targets and questions about future contract payme...
Are Brands Missing the Employee Creator Opportunity? (530)
This week, Joe and Robert break down a Wall Street Journal article about big brands putting more money into individual creators.
While micro-inf...
Why We Finally Got Serious About Our Health - Special Episode (529)
In this special episode of This Old Marketing, Joe and Robert step away from marketing and talk about something more personal: the health changes they...
Is This AI's Napster Moment? (528)
Joe and Robert dig into Anthropic's launch of Mythos and Project Glasswing and ask the bigger question: is this the moment marketers need to wake up t...
If We Lost Everything, Here's the Media Company We'd Build (527)
What would Joe Pulizzi and Robert Rose do if they had to build a media company from scratch in 2026?
In this special episode of This Old Marketi...
Was Anthropic's Leak an Accident or a Campaign? (526)
Anthropic may or may not have "accidentally" leaked its code, but Joe and Robert think the bigger story is what the company's newest release says abou...
When Platforms Panic, Ads Follow (525)
This week, Joe opens the show with a quick take on the banning of "AI Fruit Love Island" and can't believe Robert isn't already a loyal subscriber.
The Rise of the "Alternatively Influential" (524)
A new piece from the Wall Street Journal introduces the idea of being "alternatively influential"…people who drive real impact without massive followe...
AI Can Now Do Marketing. Now What? (523)
This week, Joe Pulizzi and Robert Rose dig into fascinating new research from Anthropic that reveals how large language models are already capable of...
AI Chaos, McDonald's Weirdness, and the Rise of the 90-Second Drama (522)
It was a wild week in artificial intelligence. Joe and Robert break down a surprising stumble from OpenAI and the aggressive counter-moves coming from...
Is Brand Advertising Dead? + A Heated AI Debate (521)
This week, Joe Pulizzi and Robert Rose tackle one of the boldest statements in recent marketing memory. The CEO of Unilever says big brand advertising...
Big Tech on Trial, OpenAI's Next Move, and Apple's Late Entry? (520)
Companies like Meta and other social platforms are facing serious scrutiny over the effects of social media on mental health, teens, misinformation, a...
NFL Marketing Wins Big with Bad Bunny
This week, Joe and Robert break down one of the boldest marketing decisions the NFL has made in years and why it continues to pay off.
The NFL's...
The Ultimate Rants & Raves Supercut Episode (518)
It's the episode you've been waiting for.
Joe Pulizzi and Robert Rose bring together their favorite rants and raves in one fast-moving supercut...
Special "Ask Us Anything" Episode (517)
In this special episode, Joe and Robert answer all the questions from the This Old Marketing audience.
How do backlink strategies (SEO) and cit...
AI Partnerships, Ads in ChatGPT, and the "Most Amazing" Super Bowl Bet (516)
This week on This Old Marketing, Joe and Robert unpack a trio of headlines that perfectly capture the optimism and overconfidence of the AI era.
...
The Death of Dead Marketing (515)
In this special episode of This Old Marketing, Joe and Robert tackle one of marketing's favorite habits: declaring things dead.
Every year, mark...
Instagram Puts Burden of AI Slop on Creators (514)
This week, Joe and Robert break down the latest signals in the economy, media, and marketing, from stabilizing job data and corporate tax incentives t...
The Biggest Marketing Stories Coming In 2026 (513)
Joe Pulizzi and Robert Rose kick off this week's episode by unpacking the TikTok "sale" and what actually happened behind the headlines. Was it really...
2026 Content & Marketing Predictions (plus a 2025 Review) (512)
Joe and Robert kick off their annual predictions episode by grading last year's forecasts using ChatGPT. They revisit what hit, what missed, and why c...
Knowledge Workers Freak Out Over AI (511)
This week on This Old Marketing, Joe Pulizzi and Robert Rose unpack two seemingly separate Wall Street Journal stories that are actually deeply connec...
Disney + OpenAI?, The $100B Studio Fight, and Robert's AI Music Experiment (510)
Joe and Robert open the episode with major breaking news: Disney is reportedly finalizing a $1 billion investment in OpenAI along with a licensing dea...
Black Friday Blues, Ultra-Niche Creators, and the K-Shaped Reality (509)
The boys kick things off with a Black Friday breakdown and what it tells us about the K-shaped economy we now live in. Joe and Robert dig into spendin...
Is Human Content Creation Over? The Gemini Episode (508)
Google's release of Gemini 3 may be the biggest shift in search and content discovery since Google launched. In this episode, Joe Pulizzi and Robert R...
![The Future of AI: What Marketers Must Do Now [Special Episode] (507)](https://static.libsyn.com/p/assets/6/e/c/3/6ec32f8e07a211ccd959afa2a1bf1c87/TOM_PodTemplate_2025-11-13_at_3.20.30_PM.pptx_-_PowerPoint.jpeg)
The Future of AI: What Marketers Must Do Now [Special Episode] (507)
In this special Thanksgiving edition of This Old Marketing, Joe and Robert dive into the future of AI and what it really means for marketers, creators...
META: The Least Ethical Company on the Planet (506)
The episode kicks off with a pointed look at Meta, which seems to be earning a fortune from fraudulent and scam ads. Joe and Robert trace the pattern...
AI on the Charts, Coke's Holiday Play, and the Future of Work (505)
This week, Joe and Robert cover three major AI stories shaping the creative and marketing landscape.
First, the guys break down the debut of Xan...
AI, Layoffs, and the Next Trillion-Dollar IPO? (504)
It's another wild week in the world of marketing, media, and tech.
First up: Amazon announced yet another round of layoffs, and Joe and Robert d...