Higher Ed Pulse
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Higher Ed Pulse
Higher Ed Pulse is your weekly no-fluff guide to AI in higher ed. Higher ed leaders are expected to master AI overnight. But let’s be real — no one has time to sift through every headline, hot take, or research report. That’s why every Monday, we break down what actually matters — fast, clear, and t...
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Higher Ed's Hero Cycle
Mallory hosts Higher Ed Pulse with guest Jenn Hayes, Associate Dean for Marketing & Communications at Cardozo School of Law in New York, to discuss hi...
Pulse Check: Understanding The Modern Student Journey — Pt. 1
In the debut episode of this new Pulse Check Series, Understanding the Modern Student Journey, host Faton Sopa sits down with higher education marketi...
Who Owns AI Search?
2026 AI Search Trends: Brand (In)Visibility Brief
Mallory is joined by Andrea Gilbert and Mike Bell from Everspring to discuss their latest AI s...
Pulse Check: Funnel Vision: One Campus, Two Markets — Part 4
In this 4th and final episode of Funnel Vision, Rishab Malhotra sits down with Valpo’s LeAnn Hughes and Rosa Alvarado to discuss how their team turned...
The Dashboard is the Last Place Your Enrollment Problem Shows Up
Mallory is joined by Megan Cabrera, Director of Strategic Enrollment Management at Okanagan College, about an enrollment trap she calls “residual mome...
Pulse Check: Funnel Vision: One Campus, Two Markets — Part 3
In Part 3 of Funnel Vision, host Rishab Malhotra welcomes Anna Esaki Smith, author and co-founder of Education Rethink, to examine the critical state...
Higher Ed's Fundraising Model Is Broken
Howard Heevner, co-founder of the National Alumni Survey, argues the core problem with institutional giving isn’t debt, apathy, or generations rejecti...
The LinkedIn Double Standard Costing Higher Ed Its Best Marketers
The higher education sector is facing a quiet talent crisis: a staggering 74% of higher ed marketers are actively considering an exit from the industr...
Pulse Check: Funnel Vision: One Campus, Two Markets — Part 2
In Part 2 of this Pulse Check series, host Rishab Malhotra sits down with Clay Harmon, executive director of the Association of International Enrollme...
Live from Engage Summit 2026: Conference First Impressions from Carrie Phillips and Brian Piper
Carrie Phillips chats with Brian Piper, host of AI for U, live at Engage Summit 2026 in Charlotte, NC.
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Connec...
The Real Reason Higher Ed Mergers Fail
The financial pressures squeezing higher education are real, but when it comes to the complex world of mergers and acquisitions, focusing solely on th...
Pulse Check: Funnel Vision: One Campus, Two Markets — Part 1
Welcome to this brand new Pulse Check Series, hosted by Rishab Malhotra, Founder and CEO of AIDO. Higher ed has been running two separate plays for to...
Reunited with Seth Odell
On this special episode of Higher Ed Pulse, Mallory Willsea sits down with former co-host and higher ed marketing leader Seth Odell at the inaugural L...
Pulse Check: Your Guide to Engage Summit 2026
Engage Summit 2026 is almost here, and the excitement is building. In this special episode of Pulse Check, Engage emcees Brendan Henkel, AVP of Soluti...
The SUNY AI Mandate
Artificial intelligence is moving faster than most institutions can govern it. For the 64 campuses within the State University of New York (SUNY) syst...
Google Search is AI Search: What May's I/O Announcement Means for Higher Ed
On this episode of Higher Ed Pulse, host Mallory Willsea sits down with Katy Campbell, newly named CEO of VisionPoint Marketing, for an urgent convers...
Pulse Check: Tales from a Community College AI Think Tank — Part 3
Welcome to the next chapter of this Pulse Check Series, Part 3: The Impact of AI on Regional Businesses.
On this episode, host Adam HedeBrink-Br...
Before You Hire an AI Consultant, Do This
On this episode of Higher Ed Pulse, host Mallory Willsea sits down with Ed Cabellon, Interim Vice President for Student Experience at Frederick Commun...
Pulse Check: Tales from a Community College AI Think Tank — Part 2
If your campus has plenty of AI activity but remains a little light on the strategy, you’re not alone. Many higher education institutions are running...
The 13 Milliseconds That Decide Your Enrollment Funnel
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Mastering the Art of Visual Storytelling in Higher Education Marketing
Think before you ink: The Three Principles Behind Ev...
Pulse Check: Tales from a Community College AI Think Tank — Part 1
Mastering AI tools and techniques takes time. In this episode, we share how community colleges can become the region’s trusted AI onramp by offering a...
AI Faculty Avatars and a $10K MBA
Mallory Willsea sits down with Dr. Nick Ladany, President of San Francisco Bay University, to unpack one of the boldest experiments in AI in higher ed...
Pulse Check: High School to Higher Ed III (2026) — Part 4
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Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea...
What Higher Ed Is Actually Hiring For
Mallory sits down with Meredith Rosenberg, co-founder and partner at NU Advisory Partners, to unpack what’s really happening behind the scenes in high...
Pulse Check: High School to Higher Ed III (2026) — Part 3
In this episode, we’re taking a field trip into New York City for a sugar rush and some serious higher-ed talk. We recap our night at the 92nd Street...
From Brand Standards to Brand Systems: Kettering’s GPT Playbook
In this episode of Higher Ed Pulse hosted by Mallory Willsea, the team from Kettering University shares how they transformed a custom GPT from a simpl...
Pulse Check: High School to Higher Ed III (2026) — Part 2
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Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea...
Rethinking the Curriculum for an AI-Shaped World
Mallory sits down with Rachel Bowser, Vice President for Academic Affairs and Dean of the College at Agnes Scott College, to unpack one of the most am...
Pulse Check: High School to Higher Ed III (2026) — Part 1
Welcome back to a new addition of our pulse Check Series "High School to Higher Ed", which has returned for 2026. In today's Part 1, Emma shares her f...
How AI Change Actually Happens on Campus
Mallory sits down with Dr. Nathan Pritts, Faculty Fellow for AI Strategy at the University of Arizona Global Campus, to unpack what real AI adoption l...
Pulse Check: Helping Adult Learners Find the Right Program with AI [Lightning Session]
For this week's Pulse Check, we revisit Devin Purgason's lightning session at the February Engage AI Summit, focused on adult learners. Devin, Vice Pr...
The Higher Ed CMO Is Carrying a Broken System
SimpsonScarborough’s Higher Ed CMO Study
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Connect With Our Host:
Mallory Willsea
https://www.link...
Pulse Check: Al For Application Fraud Detection [Lightning Session]
For this week's Pulse Check, we revisit Brendan Henkel's lightning session at the February Engage AI Summit, focused on using AI for application fraud...
What Campus Leaders Should Ask Before Renewal Season
Mallory Willsea sits down with higher education strategist and former RHB president Sam Waterson to unpack a critical—but often overlooked—dimension o...
Pulse Check: How to Make AI Feel Human, Safe & Transparent [Lightning Session]
For this week's Pulse Check, we revisit Head of Content at Element451 Erin Newton's lightning session at the February Engage AI Summit, focused on hum...
Where Should You Spend Your Next Marketing Dollar?
Mallory sits down with Josh Dodson, VP of Performance Marketing and Analytics at BVK, to unpack one of the biggest questions in enrollment marketing t...
Pulse Check: Building AI-Powered Intelligence Briefs [Lightning Session]
For this week's Pulse Check, we're revisiting Brian Piper's lightning talk from the 2026 AI Engage Summit earlier this month. In just 15 minutes, Bria...
You’re Not Behind on Agentic AI
Mallory Willsea sits down with Doug Gapinski, Account Director at 8th Light, to unpack the real story behind agentic AI. While LinkedIn hype suggests...
Pulse Check: The Reputation Rethink — Pt. 5
Welcome to the 5th and final part of this Pulse Check series. In this episode, we turn to one of the most nuanced and hopeful findings in Ologie’s nat...
Career Progression in an AI-Shaped Job Market
Mallory sits down with career strategist Robert Braathe to unpack the paradox shaping today’s workforce: nearly 80% of professionals don’t feel ready...