Optometry: The Ultimate O.D.
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Optometry: The Ultimate O.D.
Welcome to The Ultimate O.D. podcast with host, optometrist and practice owner, Dr. Nick Lillie. Join us weekly as Dr. Lillie brings the real talk with hard won wisdom and levity on all things Optometry such as practice management, practice specialties, business tips, and more all from his own perso...
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454 episoder
Belief Before Ability: The Leadership Secret Every Optometry Practice Owner Needs | E315
Belief Before Ability: The Leadership Secret Every Optometry Practice Owner Needs | E315
Highlights from this episode:
Beli...
How to Create Teams That Believe in the Mission | E314
How to Create Teams That Believe in the Mission | E314
Highlights from this episode:
How to Create Teams That Believe in th...
The Identity Crisis Every Growing Practice Owner Faces | E313
The Identity Crisis Every Growing Practice Owner Faces | E313
Highlights from this episode:
The Identity Crisis Every Growing Practice Own...
The CEO's Greatest ROI: Their Thoughts | E312
The CEO's Greatest ROI: Their Thoughts | E312
Highlights from this episode:
The CEO's Greatest ROI: Their Thoughts (01:11)
Closing...
What the Best Mentors Taught Me About Leadership and Life | E311
What the Best Mentors Taught Me About Leadership and Life | E311
Highlights from this episode:
What the Best Mentors Taught...
The First Thing I Teach A New Associate (And It’s Not Clinical) | E310
The First Thing I Teach A New Associate (And It’s Not Clinical) | E310
Highlights from this episode:
The First Thing I Teac...
The Leadership Test that Nobody Talks About | E309
The Leadership Test that Nobody Talks About | E309
Highlights from this episode:
The Leadership Test that Nobody Talks About (01:00)
Excellence vs Success: The Mindset Shift That Changes Everything | E308
Excellence vs Success: The Mindset Shift That Changes Everything | E308
Highlights from this episode:
Excellence vs Success: The Mindset S...
The “Monster” Mindset: Raising Your Standards in Private Practice | E307
The “Monster” Mindset: Raising Your Standards in Private Practice | E307
Highlights from this episode:
The “Monster” Mindset: Raising You...
Why Growing Your Optometry Practice Feels So Hard (Even When You’re Winning) | E306
Why Growing Your Optometry Practice Feels So Hard (Even When You’re Winning) | E306
Highlights from this episode:
Why Growing Your Optomet...
The Hidden Ceiling in Your Practice: YOU | E305
The Hidden Ceiling in Your Practice: YOU | E305
Highlights from this episode:
The Hidden Ceiling in Your Practice: YOU (01:27)
Clos...
You're Not Losing Motivation, You're Losing Chaos: How to Survive the Messy Middle of Practice Gowth | E304
You're Not Losing Motivation, You're Losing Chaos: How to Survive the Messy Middle of Practice Gowth | E304
Highlights from this e...
Conviction vs. Push Back: The CEO Test | E303
Conviction vs. Push Back: The CEO Test | E303
Highlights from this episode:
Conviction vs. Push Back: The CEO Test (01:05)
Closing...
Your Baby Is Ugly: Why Brutally Honest Feedback is a Necessity for Growth | E302
Your Baby Is Ugly: Why Brutally Honest Feedback is a Necessity for Growth | E302
Highlights from this episode:
Your Baby Is Ugly: Why Brut...
Strategic Discomfort vs. Boredom Discomfort: Making the Pain Productive | E301
Strategic Discomfort vs. Boredom Discomfort: Making the Pain Productive | E301
Highlights from this episode:
Strategic Discomfort vs. Bore...
Sprint vs Sustain: How Smart ODs Scale Without Burning Out | E300
Sprint vs Sustain: How Smart ODs Scale Without Burning Out | E300
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Sprint vs Sustain: How Smart ODs Scale Wi...
Private Practice Growth: Turning a Specialty Into a Revenue Driver| E299
Private Practice Growth: Turning a Specialty Into a Revenue Driver | E299
Highlights from this episode:
Private Practice Growth: Turning a...
The Secret to Growing Your Optometry Practice: Empower Your Team | E298
The Secret to Growing Your Optometry Practice: Empower Your Team | E298
Highlights from this episode:
The Secret to Growing Your Optometry...
Amazing vs. Extraordinary Doctors: The Mindset That Builds a Thriving Practice | E297
Amazing vs. Extraordinary Doctors: The Mindset That Builds a Thriving Practice | E297
Highlights from this episode:
Amazing vs. Extraordin...
Stop Being the Hero Doctor: Build a Practice That Runs Without You | E296
Stop Being the Hero Doctor: Build a Practice That Runs Without You | E296
Highlights from this episode:
Stop Being the Hero Doctor: Build...
Why Talent Isn’t Enough: The CEO Mentality That Builds Profitable Eye Care Practices | E295
Why Talent Isn’t Enough: The CEO Mentality That Builds Profitable Eye Care Practices | E295
Highlights from this episode:
Why Talent Isn’t...
How to Differentiate Your Optometry Practice in a Crowded Market | E294
How to Differentiate Your Optometry Practice in a Crowded Market | E294
Highlights from this episode:
How to Differentiate Your Optometry...
The Power of the Elevator Pitch | E293
The Power of the Elevator Pitch | E293
Highlights from this episode:
The Power of the Elevator Pitch (00:38)
Closing Thought: Calm...
Failure, Fear, and Growth: A New Way to Think About Running Your Practice | E292
Failure, Fear, and Growth: A New Way to Think About Running Your Practice | E292
Highlights from this episode:
Failure, Fear, and Growth:...
Rest Isn’t a Reward: The Secret to Sustainable Practice Growth | E291
Rest Isn’t a Reward: The Secret to Sustainable Practice Growth | E291
Highlights from this episode:
Rest Isn’t a Reward: Th...
Spotlight vs Floodlight: Mastering Focus as an Optometry Practice Owner | E290
Spotlight vs Floodlight: Mastering Focus as an Optometry Practice Owner | E290
Highlights from this episode:
Spotlight vs Floodlight: Mast...
Specialty Clinics in Optometry: Lessons from Building a Successful Dry Eye Practice | E289
Specialty Clinics in Optometry: Lessons from Building a Successful Dry Eye Practice | E289
Highlights from this episode:
Specialty Clinic...
Operator vs CEO: The Mindset Shift Every Practice Owner Must Make | E288
Operator vs CEO: The Mindset Shift Every Practice Owner Must Make | E288
Highlights from this episode:
Operator vs CEO: The Mindset Shift...
Your Goals Are Garbage: A CEO-Level Strategy for Private Practice Optometry | E287
Your Goals Are Garbage: A CEO-Level Strategy for Private Practice Optometry | E287
Highlights from this episode:
Your Goals...
The Power of Specialization in Optometry: Stop Doing More to Grow Faster | E286
The Power of Specialization in Optometry: Stop Doing More to Grow Faster | E286
Highlights from this episode:
The Power of Specialization...
How I’m Setting Goals for 2026 as an Optometry Practice Owner | E285
How I’m Setting Goals for 2026 as an Optometry Practice Owner | E285
Highlights from this episode:
How I’m Setting Goals for 2026 as an O...
What “Scaling” Really Means for Private Practice Optometrists | E284
What “Scaling” Really Means for Private Practice Optometrists | E284
Highlights from this episode:
What “Scaling” Really Means for Privat...
The 2026 CEO Mindset: Vision, Systems, and Strategy for Optometrists | E283
The 2026 CEO Mindset: Vision, Systems, and Strategy for Optometrists | E283
Highlights from this episode:
The 2026 CEO Mindset: Vision, S...
From Recall to Reels: The Marketing Strategy Behind My Fastest Practice Growth Yet | E282
From Recall to Reels: The Marketing Strategy Behind My Fastest Practice Growth Yet | E282
Highlights from this episode:
From Recall to Re...
Small Tweaks, Big Returns: Lessons From My Fifth P3 Meeting | E281
Small Tweaks, Big Returns: Lessons From My Fifth P3 Meeting | E281
Highlights from this episode:
Small Tweaks, Big Returns: Lessons From M...
The #1 Mistake Holding Private Practice ODs Back | E280
The #1 Mistake Holding Private Practice ODs Back | E280
Highlights from this episode:
The #1 Mistake Holding Private Practice ODs Back (0...
5 Game-Changing Questions to Transform Your Optometry Practice | E279
5 Game-Changing Questions to Transform Your Optometry Practice | E279
Highlights from this episode:
5 Game-Changing Questions to Transform...
The Business of Optometry: Culture, Systems, and the Freedom to Step Back | E278
The Business of Optometry: Culture, Systems, and the Freedom to Step Back | E278
Highlights from this episode:
The Business of Optometry:...
The Power of Evolution: Designing the Life and Practice You Actually Want | E277
The Power of Evolution: Designing the Life and Practice You Actually Want | E277
Highlights from this episode:
The Power of Evolution: Des...
Two Businesses, One Roof: How to Separate Clinical and Optical Success | E276
Two Businesses, One Roof: How to Separate Clinical and Optical Success | E276
Highlights from this episode:
Two Businesses, One Roof: How...