The My Wife Quit Her Job Podcast With Steve Chou
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The My Wife Quit Her Job Podcast With Steve Chou
Start An Ecommerce Business, Become Your Own Boss And Spend More Time With Your Loved Ones
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441 episoder
648: Most Sellers Launch Their Products Wrong (Here’s the Better Way)
The fastest way to launch an ecommerce product today is to build the audience first and the product second. On a recent My Wife Quit Her Job podcast e...
647: How To Make $2M Selling Creativity In a Box With Miroki Tong
Miroki Tong turned a deck of creative writing prompt cards into a $1M+ Kickstarter and still runs Meta ads at 4-5x ROAS. Here's the exact playbook for...
646: How We’re Using Claude Code To Get Back 30 Hours A Week
Claude Code is the tool Toni and I use to save 30 hours a week running our ecommerce businesses. Here are the exact workflows we automated first, plus...
645: What 300 7-Figure Sellers Told Us About The State Of Ecom With Andrew Youderian
Andrew Youderian surveyed 300 seven, eight, and nine-figure ecommerce store owners on the state of the industry. Manufacturing is up 50%, Amazon is fa...
644: The TikTok Shop Strategy That Turns $5K Into An Army Of Affiliates With Sohun Sanka
Sohan Sanka has helped brands drive $500M+ through TikTok Shop. Here's the real playbook for launching with a $5K budget, why only 0.4% of creators dr...
643: We’re Ditching WordPress After 12 Years. Here’s Why
After 12+ years recommending WordPress for ecommerce blogs, we're switching to Shopify's blog for new content. Here's why the tracking, AI-search, and...
642: Why Everything You Know About Ecommerce Is About To Break
AI agents will soon shop for consumers, bypassing every ad you run on Meta and Google. Here's what agentic shopping means for your ecommerce store, an...
641: The Reddit Strategy That Gets AI to Recommend Your Brand
Reddit is 20% of AI-search citations. Here's the exact white-hat Reddit strategy Danny Kirk of ReddiReach uses to get ecommerce brands recommended by...
640: I Just Spoke at Shopify HQ. Here’s What’s Actually Working in Ecommerce Right Now
Live from Shopify HQ, here's what's actually working in ecommerce right now: unpolished UGC, brand story, differentiated products, and FAQ pages built...
639: She Built A 6-Figure Cat Toy Business Because Someone Annoyed Her On IG With Dawn LaFontaine
Dawn LaFontaine of Cat in the Box shares the exact wholesale outreach playbook that closes at 50%, plus how one Instagram unfollow led to her 6-figure...
638: The Ecom Strategies Worth Stealing from Sellers Summit 2026
The best ecommerce strategies from Sellers Summit 2026: Reddit for AI search, TikTok Shop economics, wholesale sourcing tips, AI-cloned ads, and Shopi...
637: The AI Automation Stack Behind The Fastest Growing Ecommerce Brands With Leo Sgovio
Leo Sgovio breaks down the AI automation stack top ecommerce brands use to clone winning ads, launch on TikTok Shop, and sell out 5,000 units before C...
636: Why Smaller Creators Are Winning Bigger Than Ever In 2026
AI turned every business into a content creator, so views alone no longer win. Here is what actually makes a creator stand out in 2026: memorability,...
635: How To Get Paid $40K a Month to Post On Facebook With Jeff Rose
Jeff Rose makes almost $40K a month posting screenshots and text on Facebook through Meta's content monetization program. Here is the exact page-by-pa...
634: Your Products Are Invisible to AI. The New Search Rules For 2026
AI agents now shop for buyers, and old-school keyword listings are invisible to them. Here is how to rewrite your product copy for agentic commerce an...
633: A Simple Meta Ads Change That Will 10x Your Returns With Scott Cunningham
Scott Cunningham's Meta ads clients hit best-ever performance by running long-form story ads based on Eugene Schwartz's 1966 desire framework. Here is...
632: The $7 Billion App Nobody’s Talking About (But You’re Already Addicted To)
Micro drama apps hit $7B in China by charging viewers 10-50 cents per 3-minute episode. Here is how the model works and how ecommerce and info sellers...
631: Sabrina Ramonov Shares the AI Playbook That Got Her 500M Views in a Year
Sabrina Ramanov used AI to grow to 500M+ views in a year. Her full playbook: content system, posting cadence, vibe coding stack, and what actually con...
630: OpenAI Pulls Back. TikTok Reverses Course. Ecommerce Just Got Messy
OpenAI shelved its Shopify agentic checkout, TikTok Shop rescinded mandatory FBT, and the IEEPA tariff refunds are stuck. Here is what ecommerce selle...
629: Unglamorous Products That Quietly Generate Serious Revenue
Boring products beat trendy ones through repeat buyers, low knockoff pressure, and no viral crash. Here is how to find and sell profitable boring prod...
628: The Amazon Listing Mistakes That Are Killing Your Conversions (And How to Fix Them) With Daniela Bolzmann
Daniela Bolzmann of Mindful Goods breaks down the Amazon listing mistakes that quietly bleed sales, and the exact fixes (titles, images, A+ content) t...
627: The Old Ecommerce Playbook Is DEAD (What’s Working In 2026)
Three shifts (AI search, video-first discovery, vibe-coded apps) have rewritten the ecommerce playbook for 2026. Here's what still works, what's obsol...
626: The Content Strategies That Will Die In 2026 (And What’s Taking Over)
AI faceless channels, summarize buttons, and influencer fatigue are killing the old content playbook. Here are the 2026 content strategies actually wo...
625: The $1M/Month Brand Strategy That Most Amazon Sellers Are Missing with Janelle Page
Amazon is a race to the bottom, and the only escape is a brand customers actively choose. Janelle Page shares the framework she used to drive $475M in...
624: Why I’m Building An E-commerce Community (And What I’ve Learned So Far)
We are building paid ecommerce communities off Facebook and here is everything we have learned so far: why we picked Discord and Circle, what they act...
623: Why 90% of TikTok Shop Sellers Fail & How The Other 10% Make Millions With Ian Page
Most TikTok Shop sellers get stuck in probation, bans, and 500-order limits. Ian Page breaks down the two hidden reasons 90% fail and the exact fixes...
622: How Live Selling Is Crushing Traditional E-commerce With Gracey Ryback
Live selling and influencer campaigns are minting new seven-figure brands, but only if you know the current mechanics. Gracey Ryback breaks down what...
621: How Amazon Sellers Are Still Gaming Reviews Without Getting Banned With Dave Bryant
Dave Bryant of EcomCrew bought a fake Amazon review for $5 in 2026 and it posted in 10 days. Here is how sellers still game the system after Amazon's...
620: Our 2026 Business Plan With Toni Herrbach
The 2026 ecommerce business plan Toni Herrbach and I are running: fewer events, a paid community, AI-audited landing pages, YouTube long form, and pap...
619: Why Most Apparel Brands Fail and How Robin Hall Built One That Didn’t
Robin Hall built Town Hall, a sustainable kids apparel brand, with $50K, zero paid ads, 84 event days a year, and grassroots wholesale hustle. Here is...
618: AI Tools Are Getting Scary Good – Here’s The Latest With Toni Herrbach
Steve Chou and Toni Herrbach break down the latest AI updates ecommerce sellers need to know: Gemini 3, ChatGPT shopping, AI avatars, and where the ri...
617: Charles Chakkalo Makes 8 Figures On Amazon Doing Something Everyone Said Was Dead
Charles Chakkalo runs an 8-figure Amazon resale business with two owned warehouses and 50/50 private label. Here is his exact retail arbitrage and who...
616: The Black Friday Playbook We’re Using This Year
The Black Friday ecommerce playbook Toni and I are running this year: bundles, live selling, free gifts, flash shipping, and how to protect margins.
615: How Montana Knife Company Hit 8 Figures On Shopify Without Amazon
How Montana Knife Company scaled to 8 figures on Shopify with US-made knives, a weekly drop model, and an obsessive email and SEO strategy.
The...
614: The Hidden Rules of Brand Deals That Influencers Never Talk About
The real playbook for influencer brand deals: how to price, negotiate, protect your channel, avoid net-90 traps, and build a media kit that closes.
613: From Zero To Skincare CEO: How Cristina Brooks Potts Built Her Dream Brand
Cristina Brooks Potts built skincare brand Authentic Ego from scratch on $80K, no ads, no social, Reddit-driven growth. Full playbook here.
The...
612: Lessons From the Smartest eCommerce Founders At ECF Live
The best lessons from eCommerce Fuel Live 2025 in Bozeman: AI automations, Nano Banana, Facebook ads, hiring in Kenya, and founder to CEO shifts.
611: The Shopify Features That Are Exploding Sales For Big Brands With Kurt Elster
Kurt Elster of EtherCycle breaks down the exact Shopify AI features big brands are using right now to lift conversions, AOV, and SEO traffic in 2026.<...
610: How To Use AI To Scale 7 & 8 Figure Ecommerce Brands With Ritu Java
Ritu Java of PPC Ninja breaks down the exact AI automations, tools, and workflows 7 and 8 figure ecommerce brands use to scale ads, listings, and crea...
609: Forget Apple Podcasts. This Is Where Listeners Really Are
YouTube is now the #1 platform for weekly podcast listeners. Here's why you should launch your podcast on YouTube, how to structure the channel, and t...